Agency Cites Accuracy and Accountability in Measurement
New York, NY – May 9, 2019 – Conroy Media, Ltd., a full-service boutique advertising media buying agency, headquartered outside of Chicago, has entered into a multi-year agreement with Nielsen (NYSE: NLSN) for local TV and audio electronic ratings services in multiple markets across the country. Conroy Media, a long-time Nielsen Scarborough subscriber, has expanded its relationship with Nielsen, citing a number of reasons, notably accuracy and accountability.
"We have a number of clients where it's critical to be able to respond in a 24/7 mode, and having accurate data is essential to our execution," said Sue Conroy McLeod, President of Conroy Media, Ltd. "The accountability factor, expertise needed to identify appropriate channels to cover geographic footprints, and ability to back up recommendations with data and facts, that's what Nielsen brings to the table."
"Our philosophy is built upon a holistic approach to marketing solutions," continued McLeod. "As solution providers for our clients, the end game is to be positioned to advise clients to save their money, maximize profitability and add value. With the plethora of companies out there offering consumer and audience data, Nielsen has by far been the most helpful, operating as a partner—and we really appreciate that. Nielsen views us a partner, and even as a mid-size agency, we feel we have been treated with as much importance as any of the bigger agencies."
"We are delighted to continue and expand our relationship with Conroy Media," said David Hohman, EVP & Managing Director, Nielsen Media Demand Side. “As a significant player in the agency world, we are excited to share our enhanced local TV measurement and audio products to help Conroy continue to provide their clients with excellent service, and grow their business using Nielsen's comprehensive and accurate audience measurement insights.”
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Conroy Media, Ltd. is a full-service marketing and media management company based in Oak Brook, Illinois, outside of Chicago. Conroy specializes in crafting customized strategic media communications solutions for a wide range of clientele, including healthcare, governmental contracts, tourism, communications, beverages, consumer packaged goods,education, financial services, direct response, retail, professional services, quick-service restaurants, automotive and multi-unit franchise co-ops. For more information, visit www.conroymedialtd.com.