While American consumers still claim to spend twice as much on eating at home as they do on dining out when compared to just a few years ago, they're spending nearly 2% more on dining out and 2% less on food and beverages at home.
Americans collectively spend nearly 8 billion hours consuming content on connected TV devices.
By Erin Dowd, Innovation Partner, Nielsen, and Anna Campbell, Associate Manager, Nielsen
FMCG manufacturers of all sizes are looking to small, successful start-ups for inspiration on how to be more agile, but is it that simple?
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