At a macro level, economic conditions around the globe ended 2018 on an upbeat note. Global consumer confidence was at its highest level in 14 years, but 39 of the 64 countries included in the global Consumer Confidence Index reported declines in consumer sentiment.
Fast-moving consumer goods and GDP growth in Q4 2018 was strongest in Asia-Pacific, and consumers in the region feel the best globally about their financial well-being. Comparatively, only 37% of consumers in Europe believe their conditions have improved over the past five years.
Globally, 58%of global consumers feel they are better off financially than they were five years ago, but there is also a sizeable proportion of consumers who feel that they are only in survival mode, with sentiment differing considerably by region and country.
In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.
Generally speaking, global conditions for the FMCG industry remained positive in second-quarter 2018. Some regions showed significant growth promise, while others showed a slight pullback from gains earlier in the year. With many markets experiencing notable increases in GDP growth, conditions were favorable for manufacturers and retailers.
From a global perspective, prospects for the remainder of the year appear largely positive. In Q1, confidence grew across Western Europe, the economic recovery in Latin America looks promising in a number of markets, dollar sales of FMCG in North America performed well, and growing disposable incomes across Asia-Pacific are having an effect well beyond the immediate region.
From a global perspective, conditions and prospects for the remainder of the year appear largely positive. In Q1, confidence grew across Western Europe, economic recovery in Latin America looks promising in key markets, FMCG sales in North America performed well, and growing disposable incomes across Asia-Pacific are having an effect beyond the immediate region.
2017 was a good year for global consumers, with consumer confidence ending the year at a near-record level. Notably, 51 markets finished the year with higher confidence than they did in 2016, and the gains were bigger than 2 points in 46 markets.
The telecom sector has had a tumultuous couple of years. High debts in the industry triggered a spate of M&As, a disruptive new player entered the market and revenues plummeted in the short term. This nudged telecom service providers into pursuing innovative survival and growth strategies, leading to a flurry of activity.
As home to 70% of the nation’s population, the hinterland is marked by low financial inclusion – a problem payment banks have set out to remedy. The cash shortage following the demonetisation drive of 2016 also helped nudge the unbanked towards the formal economy and the adoption of digital financial transactions.
In the face of rapidly evolving business and economic landscapes around the world, the importance of organizational intelligence and foresight thinking as a tool to unearth early indicators of change and unlock growth has never been greater.
Backed by improving global consumer confidence, many regions are seeing improved conditions for businesses and the fast-moving consumer goods industry. Here, we’ll look at trends in a few select countries.
In contrast to the ongoing market challenges facing global fast-moving consumer goods (FMCG) manufacturers and retailers, consumers are in better spirits than they were at the end of 2016. In fact, global consumer confidence has risen three index points since the close of last year.
GST is the biggest tax reform that India has undertaken in recent years. Though fairly well-prepared, a certain amount of disruption is likely as businesses adapt to the implications. As a follow-up to Nielsen’s initial point of view on GST, the attached report Shifting Dynamics: GST- The Nielsen View (Part II) focuses on the current market preparedness for GST as well as what FMCG manufacturers and retailers need to watch out for in the GST era.
Global consumer confidence increased modestly in 2016, a time of great political and economic change around the world, rising three points between the first and fourth quarters to 101. Confidence scores finished the year more strongly than they began in every region except Africa/Middle East.
While the third quarter of 2016 saw considerable economic diversity across the markets measured by Nielsen’s Global Survey, consumer confidence in the U.S. remained on solid footing with a score of 106, despite a decline of seven points from the second quarter.
Third-quarter 2016 global consumer confidence remained stable at 99, up one point from the second quarter and unchanged from third-quarter 2015. Country-level scores, however, varied dramatically throughout the regions, reflecting considerable economic diversity around the world.
Third-quarter global consumer confidence increased one point from the second quarter to 99. Country-level scores, however, varied dramatically throughout the regions, reflecting considerable economic diversity around the world.
Global consumer confidence held steady in the second quarter of 2016 at 98, an index score that was flat from the first quarter and two points higher than a year earlier. North America was the only region to sustain growth momentum in the second quarter, demonstrating a three-point increase in confidence to 111.
Global consumer confidence remained stable in the first quarter and below the optimism baseline score of 100, edging up one index point to 98. The score reflected mixed confidence levels reported in every region.
As the world collaborates on the United Nation’s 2030 Agenda for Sustainable Development, good data are critical to the world’s ability to set goals, generate plans and measure our collective progress.
Though global consumer confidence remained stable in the first quarter, there was notable variation on a country-by-country basis, and many markets noted a growing recessionary sentiment. In fact, six in 10 global respondents believed their nation’s economy was in recession in the first quarter.
Global consumer confidence remained stable in the first quarter and below the optimism baseline score of 100, edging up one index point to 98. The score reflected mixed confidence levels reported in every region.
When asked to pick the attributes they seek when purchasing all-purpose cleaners, 40% around the world say they want environmentally friendly benefits and nearly as many (36%) say they don’t want harsh chemicals.
When it comes to cleaning products, it should come as little surprise that efficacy tops the list of most important attributes that consumers around the world seek out when selecting household cleaners.
Many consumers appear to have strong preferences about the origin of the products they buy, but how important is this attribute really when they consider a purchase? How does it stack up against other selection factors?
Once we’ve covered our essential living expenses, how do we spend the money left over? Whether we stash our spare cash for retirement, invest it to try and make more, or purchase new products, strategies differ around the world.
What keeps you up at night? There’s probably more than just one thing: From anxieties about rising utility bills to worries about our personal health, to concerns about the well-being of our family, there’s a lot to think about.
What makes a strong corporate reputation? While few brands would argue the need for effective management, quality products and a strong social responsibility platform, many are overlooking one of their greatest assets when it comes to reputation management: their employees.
More than half (55%) of respondents around the world believed they were in recession in the fourth quarter of 2015, a modest increase from the start of that year (53%)—and a level that often exceeds official economic definitions.
Global consumer confidence ended 2015 on a subdued note as the index declined two points from the third quarter to 97. Compared to first-quarter 2015, confidence in the fourth quarter remained flat in Asia-Pacific at 107, while Europe edged up four points to 81. All other regions ended the year less confident than they started.
Global consumer confidence ended 2015 on a subdued note as the index declined two points from the third quarter to 97—the same score as the start of the year. Europe was the only region to show consistent confidence improvements throughout the year across all three indicators (job prospects, personal finances and intentions to buy).
To find out how much attitudes about finances differ by age, we asked Gen Z, Millennial, Gen X, Baby Boomer and Silent Generation respondents about their saving strategies and debt decisions. It turns out that no matter the age, most of us need sound financial advice.
The multi-SIM phenomenon continues to drive the Indian mobile phone market – not just smartphones but feature phones as well. This is clear from the fact that incidence of multi-SIM connections has grown by 62% over the last two years. Here’s what brands and marketers need to do to effectively navigate this space.
For multinationals and other companies looking for opportunity in China, look no further than to connected spenders, a young, affluent and connected group eager to engage with brands and their conversations.
U.S. consumer confidence jumped 18 index points in the third quarter of 2015 to a score of 119 after a six-point decline in the previous quarter. The score marked the biggest quarterly increase and the highest index for the country in Nielsen’s 10-year consumer confidence history.
Our perception about personal finances is one factor that contributes to our confidence in the economy, which can impact our willingness to spend and save. Mirroring the rise in global consumer confidence in the third quarter, immediate spending intentions also increased, rising to 43%, up from a low of 30% in 2008 during the Great Recession.
Global consumer confidence increased three index points in the third quarter to 99. Optimistic sentiment for job prospects, personal finances and spending intentions increased in nearly half of all measured markets, but uneven growth continues around the world as confidence stabilizes or grows in many advanced economies and declines in many emerging markets.
Global consumer confidence increased three index points in the third quarter to 99, the highest level since 2006, and optimistic sentiment for job prospects, personal finances and spending intentions increased in nearly half of all measured markets.
As concerns about the environment and corporate sustainability continue to build momentum around the world, understanding the connection between sentiment and purchasing actions has never been more important. Have companies risen to meet consumer expectations?
In a world of choice, social responsibility is increasingly a factor for purchasing one product over another. In fact, 66% of respondents say they’re willing to pay more for products and services that come from companies who are committed to positive social and environmental impact.
While consumer confidence declined in 10 of 14 Asia-Pacific markets, the region still leads all global regions with an index score of 107. Among the four markets that improved from the previous quarter, the Philippines showed the biggest quarterly country-level confidence increase of seven index points, rising to a score of 122—the country’s highest level on record.
The way we view the economy and what’s in our wallets can have a direct impact on our willingness to spend and save. As such, it’s no surprise that changes in consumer confidence can influence the actions consumers say they take to save on household expenses. And as global consumer confidence declined in Q2, saving strategies continued to permeate the mindset of consumers around the world.
Global consumer confidence declined one index point in the second quarter to a score of 96. Regionally, confidence continued to rise in Europe, increasing two points to 79. Confidence held steady in Asia-Pacific, but fell in the three remaining regions.
Global consumer confidence declined one index point in the second quarter to a score of 96. This near-baseline score reflects an overall stable outlook, but uneven performance at the country level increased within regions.
Consumer confidence in Asia-Pacific increased in nine of 14 markets measured by Nielsen in Q1, compared to only three that rose in Q4 2014. Nine markets in the region remained at or above the 100-baseline level of optimism. At 130, India reached its highest level since 2011—up one-point from Q4. Confidence in India has been on the rise for six consecutive quarters.
In Q1, Millennial respondents were more eager to spend—especially those in the 25-29 age range. In fact, their spending intent for holidays/vacations, new clothes and out-of-home entertainment exceeded the global averages by as much 10 percentage points.
Global consumer confidence started 2015 with an index score of 97—an increase of one point from fourth-quarter 2014 and from a year-ago. Compared to the end of last year, when all regional confidence scores declined, the first quarter was more upbeat, as confidence increased slightly or remained stable in every region except Latin America.
Starting the year positively, global consumer confidence saw an increase of one point from fourth-quarter 2014, with an index score of 97. After a slight dip at the end of last year, when all regional confidence scores declined, it was a more upbeat start to the year, as confidence increased slightly or remained stable in every region except Latin America.
Given that financial needs and reasons for investing are changing, financial institutions are beginning to understand that a ‘one-size fits all’ approach no longer applies. What works for a regular investor may not appeal to the heavy investor who is more engaged with the product. Find out how to identify and engage with the super investor.
What traits lead to a strong corporate reputation? Is it thought leadership? A diverse product line? Innovation? Corporate social responsibility efforts? While many are divided on specifics, most would likely agree that reputation is built on a smattering of all of these, along with a few others as well. The one characteristic that might not be as expected, however, is location.
If we know that consumers are engaging more with brands that are going green, producing sustainable products and giving back, do we have insight into which causes resonate the most? And are there discernible preferences between men and women? The short answer is yes.
Global consumer confidence ended 2014 with an index score of 96—a decline of two index points from the previous quarter, which comes after several quarters of positive momentum. The index, which has been on a slow and steady rise for about two years, is still above a pre-recession level of 94 from third-quarter 2007.
2014 was certainly a challenging year for the economy as well as for businesses in India. But as we enter 2015, the prevailing economic sentiment is that of optimism. So what will determine the direction of the economic winds of change in 2015? Our year-end special ‘Re-making India: Where Will Growth Come from in 2015?’ looks at some of the important developments that took place in 2014 and attempts some crystal ball gazing into what the defining trends of 2015 are going to be like.
Get a glimpse into how India is well positioned to emerge as an economic super power in the next few years, how consumption will grow in India in the coming few quarters, and how marketers can tap into India’s immense potential by drawing upon consumer learnings from the past.
Increasing personal wealth is gradually changing the way Indians handle their money. They are steadily increasing their appetite for saving and investing. Mutual funds have never been on the Indian investor's radar but that too is changing thanks to efforts to step up financial literacy. However, there is a long way to go since only 9% of urban Indians today invest in mutual funds. Find out what is keeping the Indian investor away from mutual funds and identify what are the opportunity areas.
The Reserve Bank of India’s recent move to allow retailers and telecom companies to set up Payment Banks is definitely a step in the right direction. Considering nearly 65% of India’s population is unbanked, the opportunity is significant.
Global consumer confidence edged up one index point in the third quarter to a score of 98—up from 97 in the previous quarter and up two points from the start of the year. The index, which has been on a slow and steady rise since Q1 2012, has now exceeded a pre-recession level of 94 for three consecutive quarters.
Over the past few quarters, we studied the consumer confidence numbers measured the world over through the Nielsen Consumer Confidence Index (CCI) and mapped them with sales of fast-moving consumer goods (FMCG) in urban India. Interestingly, the figures show a correlation between CCI on purchase behaviour and FMCG sales – after a gap of two quarters. See what impact the quarter 2 CCI numbers can have on FMCG sales prospects.
Consumer confidence in India increased seven index points to 128 in the second quarter, bumping the country up to the top spot among the 60 countries measured in Nielsen’s Global Survey of Consumer Confidence and Spending Intentions. The latest increase surpasses Indonesia (123), which previously held the top spot for five consecutive quarters.
With half a year and two key events – the general elections and the Union Budget 2014 over, there seems to be revival of sentiment in the Indian economy – it’s a time of increased anticipation and receding ambiguity. Here are some new trends to tell you where India’s consumer is headed.
Global consumer confidence increased one index point to 97 in the second quarter of 2014, marking the highest level since first-quarter 2007This forward momentum comes after a stagnant 2013, when confidence was stubbornly stuck at 94 for three out of four quarters.
Do consumers really care about conscious capitalism when it comes to buying decisions? Are they willing to pay more for products and services that come from companies that engage in actions that further some social good? For a growing number of consumers around the world, the answer is yes.
From power tools to bikes, to electronics and even to cars, people around the globe are leveraging the unused capacity of things they already own or services they can provide for a profit. Welcome to the share economy.
A significant increase in lifestyle diseases and cost concerns surrounding health care is attracting a large number of consumers to consider health insurance policies. Moreover, the slowing economic growth of the country has prompted many to look for policies that cushion them against financial hardships.
India is in the middle of a building boom, largely because of factors like rising disposable income, improved standards of living, a growth in nuclear families and easy access to mortgage financing. However, the approach to housing differs when we look at the purchase patterns among consumers in metros and tier-II cities.
Around the globe, more consumers say they’re feeling confident. In the first quarter of 2014, global consumer confidence returned to a pre-recession level with an index score of 96—the highest score since first-quarter 2007.
Loans are increasingly turning out to be the bridges that link consumers with the products of their choice. Given the easy availability of finance, nothing seems out of reach for urban consumers today. But like in any other product, several influences are at play before the consumer chooses a loan.
Global consumer confidence held steady with an index of 94 at the end of 2013, rounding out three consecutive quarters at that confidence level. Discretionary spending declined in all regions, many regions still feel mired in recession, and Asia-Pacific posted the only regional consumer confidence increase in Q4.
Managing money can be difficult no matter where we live, and in many cases, it feels like we spend our cash before we earn it. In fact, Nielsen reports that globally, we save or invest just 10 percent of our monthly income on average. But is that enough?
Indian consumers currently command approximately $20 billion in sales. New findings from a Nielsen study, revealed at the Nielsen India Consumer 360 event, highlighted three strategies for companies to reach these empowered consumers.
Earning consumer devotion to a brand or store takes more than just offering a good product. That’s why getting to the heart of what makes a consumer stick or switch can be the difference between flourishing and fading.
Reticent consumers are eager to open up their wallets, but they know that global economic conditions are still fragile. Backed by growing optimism, discretionary spending intentions around the world increased across all categories measured in the third quarter compared with those three months earlier.
Global consumer confidence measured an index level of 94 in Q3 2013, flat from Q2, but sentiment brightened notably in the U.S. and Europe. In the latest round of the survey, consumer confidence increased in more than half (57%) of the markets Nielsen measures, compared with 45% in the previous quarter.
Global consumer confidence measured an index level of 94 in Q3 2013, flat from Q2, but sentiment brightened notably in the U.S. and Europe. In the latest round of the survey, consumer confidence increased in 57% of the markets Nielsen measures, up from 45% in the previous quarter.
The weak economic landscape has had an impact on the life insurance industry in India, as the overall intent to purchase polices have taken a hit. But despite the weak rupee, inflation and general concern over key financial indicators, Nielsen’s findings show that life insurance penetration in India is up by 3 percent in 2013.
Better employment and higher salaries go hand in hand with education, according to three-quarters of online respondents to a Nielsen global survey. Respondents in India, Thailand, Indonesia, the Philippines and China were among those that felt most strongly about the link between education and career success.