In a new gender-focused study, we looked at consumer confidence, economic sentiment and spending intentions by gender over the past five years to understand how the needs and wants of female consumers have evolved.
Smartphones in India have benefited from the rise of inexpensive high-speed 4G internet. Affordable data has also paved the way for affordable handsets. The price band of a smartphone now reveals much about the consumer purchasing it, thereby enabling businesses in devising strategies for better ROI.
Single urban consumers are shaping market dynamics because they are digitally forward and have a greater disposable income than other consumer groups. These super consumers are early adopters, making them influencers.
The adoption of smartphones and the incidence of online financial transactions has always been high among Millennials. Comparatively, Gen X has been slower to adopt technology in general. What’s interesting is that this trend may be losing steam.
In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel—and shopping along their journeys.
In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel. In fact, they travel more than any other generation, including Baby Boomers.
Reaching the rural consumer in India has its own set of challenges; rural consumers make their purchases from nearly six million outlets across a large, dispersed landscape. Here’s how brands and marketers can unravel this problem.
As a consumer group, Millennials are just starting to flex their spending power, which will grow significantly in the coming years. While they’re years from fully establishing themselves, they’re already having a marked impact on the global consumer landscape.
E-commerce tops the chart for the most preferred sector for employment among B-school students graduating in 2016. See what attitudes and perceptions students across the top 35 MBA colleges in India hold, in relation to career preferences and potential recruiters.
In the hinterlands of India, menstruation is a subject best swept under the rug. The social stigma and age-old unfounded myths ensure that adolescent girls and women have little knowledge of the actual facts of menstruation, and negligible awareness of menstrual hygiene. See how communication can help empower women and ensure a healthy sanitary lifestyle.
VOD is fast becoming a part of daily viewing habits for many around the world, regardless of age. In fact, among the 65% of global respondents who watch any type of VOD programming, more than four-in-10 say they watch at least once a day.
The number of automatic cars sold in India has jumped from less than a lakh in 2013 to about 165,000 last year, and is expected to hit half a million by 2020. Take a look at the potential automatic car buyer and how the segment is gearing-up for growth.
Most people are inclined to shrug off instances of childhood bullying as a mildly annoying fact of life. However, studies are increasingly showing that the phenomenon is more serious than it initially seems. Children who bully, or are victims of bullying, are more likely to accept and perpetrate acts of violence later in life.
We asked Millennials, Generation Xers and Baby Boomers around the world to tell us how satisfied they are with everything about their jobs. Across a sample of respondents from 60 countries who said they are currently employed, satisfaction levels highlight workplace trends worth paying attention to.
Our outlook on life is often shared with others who have similar traits—and age is no exception. But many of today’s consumers are bucking yesterday’s preconceived generational notions. In fact, many older people are embracing a more technology-driven world, and sizeable numbers of younger people are turning to more traditional values.
Depending on our age, our approach to something as simple as getting up-to-date news or eating out can be drastically different. But today’s consumers are bucking yesterday’s preconceived generational notions.
Despite the fact that Millennials are coming of age in one of the most difficult economic climates in the past 100 years, a recent Nielsen global online study found that they continue to be most willing to pay extra for sustainable offerings—almost three-out-of-four respondents in the latest findings, up from approximately half in 2014.
From making bank payments and paying insurance premiums to watching videos and television shows, more and more Indians are moving from traditional methods to wholly online processes. In this context, there exists a niche set of consumers who are heavy internet users with a corresponding high level of dependency on their connectivity – we’re calling them Super Viewers. See how you can identify and engage with them.
Understanding the automobile super consumer – they are fairly affluent, have an affinity towards the top-end variants and who see their cars as more than just a means of transport. Read on to find out what defines them, how they’re different from your regular customers and what you need to do to reach them.
The male grooming is already an INR 3800 crore industry, and industry projections show that the sector is expected to touch the INR 5000 crore mark in 2016. Therefore, it is important for brands and marketers to understand the behaviour and purchasing habits of the consumers of male grooming products, especially the super consumers of the category – a smaller proportion by number but one that accounts for a much larger contribution when it comes to sales.
What are today's Future Talent—students close to graduating or college-educated, newly working professionals—looking for when seeking employment or making purchases? A recent study on corporate reputation explores the factors these young future leaders consider.
Millennials comprise about one-third of “Opinion Elites,” an influential subset of the public who are highly informed, engaged and active when it comes to social and business issues. And just as Millennials' shopping, dietary and financial decisions differ from those of older generations, younger Opinion Elites (aged 18-34) focus on different qualities than their older peers when assessing a corporate reputation.
Nearly half (49%) of global respondents in Nielsen’s Global Health & Wellness Survey consider themselves overweight, and a similar percentage (50%) is actively trying to lose weight. But men and women are not necessarily aligned with the steps they take in the battle of the bulge.
While global sentiment about personal finances and the costs of living has been trending up for about two years now, men and women aren’t exactly on the same page when it comes to what’s in their pockets. Generally speaking, women see a bright side, but men are seeing an even brighter side.
The Rural Super Consumer is a new breed of rural consumer who is engaged, both emotionally and economically, with brands across categories. Improved infrastructure, increased literacy, and better access to funding have brought about an attitudinal shift in how these consumers perceive and engage with brands.
The age of the Rural Super Consumer is upon us– a new breed of rural consumer who is engaged, both emotionally and economically with brands across categories. With more than 800 million consumers who will be influenced by the Rural Super Consumers, brands will ignore this new breed at their own peril.
Today, in India, more than 300,000 babies die each year within 24 hours of being born - the highest anywhere in the world. While India has managed to bring down infant mortality rate to 42 per 1000 live births as of 2012, the country is far from reaching its goal of reducing it to 27 by 2015. Know what efforts have gone into reducing infant mortality rate in India and the challenges faced in the process.
Despite being in the 21st century, there still exists a significant amount of gender disparity across India. As part of the United Nations’ eight millennium development goals, of which promoting gender equality and empowering women falls at number three, the country aims to eliminate this inequality across all levels of education by 2015.
The Indian film industry is the largest in the world, each year churning out more than a 1000 movies and generating INR 3.3 billion in ticket sales. With such a large consumer base, it’s critical for marketers, especially in the cinema and entertainment industry, to understand the factors that drive this sector.
The aviation sector in the country has taken wings in recent years, its flight fuelled by low-cost airlines, better infrastructure, and passenger facilities. Given the flourishing growth that this sector is witnessing, the potential for airlines, hoteliers, online travel portals and other tourism and travel-related companies is enormous.
With elections around the corner and continued pressures on spending, 2014 is poised to be a defining year for both the consumer as well as for the industry. Though overall sentiment remains weak, the fundamentals of our economy remain resilient and the opportunity for growth robust. Looking back at the insights and information gleaned over the course of the year gone by, here’s what the road ahead looks like, the emerging areas of growth, and what you can do to improve chances of your brand’s success.
Today, more and more Indian women are buying cars or influencing car purchases. Thanks to higher awareness, independent jobs, and rising income levels, women are calling the shots in most key parameters like brand, price, mileage and model when choosing a car. Know more about the declining gender gap in car ownership and gain insights on how best to market to this new crop of shoppers.
The world’s population is getting older and many consumers say the world isn’t prepared for the shift. According to the World Health Organization, 2 billion people will be at least 60 years old by 2050, which raises questions and concerns for consumers as well as industries.
Globally, the middle class is growing rapidly. So can you apply the same strategies to engage the global middle class? Dr. Venkatesh Bala, chief economist for The Cambridge Group, a part of Nielsen, recently discussed the effect these new technologies could have on the expanding global middle class at The Next Billion: A Forum about the Connected World presented by Quartz.
The urban Indian male has started to take his shopping seriously, and he’s beginning to enjoy the experience. Considering this segment’s purchasing power and impulse buying instincts, the urban Indian male is emerging as a lucrative one for apparel brands.
The Latino population in the U.S. is growing—and in places many people might not be looking. In fact, it's only a matter of time before one of the growing Hispanic markets becomes the next Latino population center.
An estimated 10 million low-income households live in urban India, earning an income of less than Rs. 72,000 annually. This segment – the low-income value explorer or L.I.V.E., is typically constrained for resources and seeks to maximise value in every purchase across categories.
The African-American Consumers: Still Vital, Still Growing 2012 Report provides an opportunity for small and large companies to better understand how to grow market share by tapping into this highly influential and growing consumer segment. The report also uniquely highlights how African-American consumers can wield their collective spending power to bring additional economic resources or more customized product offerings to their communities.