The University of Rochester Prevention Research Center and the Deaf Wellness Center partnered with CDC's Community Health Outreach and Education Section to create informational videos in American Sign Language about the seasonal flu.
During a health emergency, the Centers for Disease Control and Prevention (CDC) disseminates vital information through multiple media channels. For the half million to two million American Sign Language (ASL) users in the United States, interpreting important and sometimes complex health messages expressed in English can be difficult. Communicators must provide this health information to people who are Deaf or hard-of-hearing in a culturally and linguistically appropriate form.
During the 2009 flu season, the CDC's Emergency Risk Communication Branch determined that videos in ASL were needed to help Deaf and hard-of-hearing people prevent the spread of seasonal flu. The branch turned to the University of Rochester Prevention Research Center (PRC) for its expertise in using ASL and for its close ties to a Deaf and hard-of-hearing community.