Australian homes have more screens, channel and platform choices than ever before. These choices deliver greater opportunities to watch television and other video, and together affect the time consumers spend with various devices.
With mortgage rates at an all-time low, many Australian consumers still plan on buying a home – despite rising house prices. In the next 12 months, over 1.7 million Australians intend to buy a property and 79% of this group listen to commercial radio each week.
More than seven in ten Australian households now own four or more connected devices. Our access to media, information, entertainment and each other – anywhere and anytime – means we are spreading our screen time across multiple options. Our evolving viewing patterns are heavily influenced by platform and device choice and what is available to us at any given time of day.
Embracing today’s digital ecosystem brings both opportunity and challenge. Digital’s influence is far and wide and reaches all demographic segments. It provides marketers with direct ways to engage with unique consumer bases.
Commercial radio reaches three-quarters of Australians who intend on buying a car in the next year, making it the perfect vehicle to communicate with these consumers over the course of their decision-making journey.
The latest Australian Multi-Screen Report – from Regional TAM, OzTAM and Nielsen, and covering the first quarter of calendar 2016 – looks at how audience behaviour is influenced by greater content and platform choice, and access to new consumer technologies.
VOD services are undoubtedly transforming the way audiences consume video, so it’s important to tune in to what’s driving engagement around the world. Our recent online global survey found that while several strong motivating factors will support continued growth, there are a few barriers to be mindful of, too.
Not long ago, “watching TV” meant sitting in front of the screen in your living room, waiting for a favorite program to come on at a set time. Today, VOD programming options put the viewer in control of what they watch, when they watch and how they watch.
The latest Australian Multi-Screen Report – from Regional TAM, OzTAM and Nielsen, and covering the fourth quarter of calendar 2015 – shows Australians’ viewing behaviour continues to evolve amid the unprecedented choice people have in both the range of available video content and means of accessing it.