Corporate responsibility and sustainability strategies can take many different forms depending on the individual retail sector, but one thing is clear: consumers are using their spending power to influence the change they want to see on environmental issues.
The online grocery sector in Australia has shown strong growth as the level of trust, ease and willingness to purchase increases among online shoppers. When looking at countries that have shown the biggest percentage increase in online shoppers for fresh groceries over the past year, Australia ranked fifth.
Today, 393,000 Kiwis aged over 15 wear a device on their wrist that can do more than tell the time. A status symbol, motivational fitness piece and functional gadget all in one, these smart devices are attached to their owners 24/7, providing new ways for brands to connect with consumers.
Dubbed the social media generation, the ‘me’ generation and even the lazy generation, Millennials (aged 18-34 yrs) have been given a bad rap. This generation, however, is growing up; and while they haven’t quite established themselves, their purchasing power is increasing at an exponential rate.
A publisher’s website frames the conversation between brands and consumers. This context is powerful and can have a meaningful impact on a brand’s campaign performance. Research conducted by Nielsen revealed that the context of the carsales website, positively shifted brand metrics for automotive brands, to increase active recommendation by 50%.
Unique audiences visiting the Netflix website or app via a desktop/laptop, smartphone or tablet have increased by 48% when comparing Digital December 2016 ratings data to December the prior year. A majority of this year-on-year growth was driven by increased access via smartphone (+82%).
One of Melbourne’s prominent independent day schools wanted to engage its core audience in a positive and constructive way so they teamed up with Fairfax Media to launch a native advertising series of articles through Fairfax Media’s Brand Discover native advertising solution.
There are a host of amazing analytics technologies and platforms that help publishers, media planners and advertisers measure the number of devices that view their content. However, the ability to provide an accurate view of how many actual people those viewing and readership metrics represent – is rare.
When you’re spending thousands of dollars on a brand campaign – it’s not only important to measure success post-campaign, but also to have the visibility and the power to do something about it while it’s still active. This case study shows how a fast-growing Australian retailer, its agency and a leading digital publisher collaborated by looking at the same data while the online campaign was still running to identify optimisations that could be actioned immediately.